SEM- Search Engine Marketing

Get B2B leads for your Business and pay only for clicks

Search engine marketing (SEM) is a kind of Internet marketing that involves the promotion of websites by improving their visibility in search engine results pages primarily through paid promotion. Search Engine Marketing is also related to as Paid Search Marketing, and it requires keyword targeting or marketing your advertisements towards specific keywords or search inquiries. Search Engine Marketing is a sort of Pay-Per-Click Advertising (PPC) where advertisers can pay for each click to their website. Search engine marketing, or SEM, is meant to cover both search engine optimization (SEO) and paid search, also known as CPC (cost-per-click) or PPC (pay-per-click).

PPC or Google AdWords help you grow your business and get your business on top searches when customers are searching for a similar business like yours on Google Search. You only pay for results, like per click to your website or calls to your company.

SEM Agency in India

SEM has two main pillars: PSA (Paid Search Advertising) and SEO (Search Engine Optimization). SEO gets free traffic to the website from search engines and Paid search ads, which appears on different site results pages.

The main goal of SEM is to increase visibility in search engines by achieving top positions for ad placements or higher rankings in the search engine results pages (SERPs). Higher advert positions and rankings mean more traffic, and this has several advantages.

SEM marketing helps your company to be on Top searches when actively searching for products or services on search engines. SEM enables your business to appear precisely and compete with your competitors.

Why Choose Davzon?

We take a complete understanding of your product or business and audience before devising a customized SEM strategy keeping ROI in mind. Davzon help your company to achieve the visibility it deserves, top ranking on searches, placing you as a leader in your business sector, and building brand awareness. Our cost-effective SEM services can guarantee a successful website launch, a steady flow of qualified leads, and the exclusion of wasted clicks.

What Do Our SEM Services Include?

Our search engine marketing services include Digital marketing, SEO, PPC, social media marketing, local map solutions, and exclusive technology that helps give you the edge over competitors.

 How SEM can benefit your business?

  • Increase Visibility – Increase in website traffic.
  • Grow your business with Google Ads (PPC)
  • Increase brand equity and brand awareness of the product.
  • It helps you advertise to an audience that’s already interested in you.
  • Increase in targeted leads.
  • Target your adverts to users based on targeted geographical areas and languages and locations.
  • Marketers can facilitate users to select their products over their competitors.
  • Related to other advertising media, paid search strategies are more efficient for organizations higher ROI
  • FAQs - SEM Services

SEM is a form of Internet Marketing that promotes websites by increasing website visibility in the search engines. It’s an umbrella term comprising many activities including Search Engine Optimization (SEO), Local SEO, Pay-Per-Click (PPC) advertising, Social Media Marketing (SMM), visitor analysis and more.

If you have a business, your internet presence is the most important business tool you have working for you 24/7. Search Engine Marketing benefits your business by:

  • Increased sales for your eCommerce site,
  • Increased leads to your professional services business,
  • Increased numbers of visitors to your brick-and-mortar business,
  • Increasing whatever action you want the Internet visitor to take.


SEO is just one discipline encompassed by SEM (Search Engine Marketing). SEM includes PPC and SEO.

SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO).

While the majority of our PPC clients will make use of AdWords, it is not the only advertising platform and certainly isn’t always the most effective. At Davzon, we also have experience using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising .We will help you find the correct advertising platform for what you’re trying to achieve.