Branding Strategy

Branding Strategy

Branding Services

Brand Discovery: Uncovering key information about your product/business model is the beginning of brand strategy. Discovery sessions are conducted to gather requirements, brainstorm, gain clarity, and understand the purpose behind what you do. We characterize what, how, and why so the key heading and personality lines up with business objectives and the requirements of your client.

Competitor Analysis: To know with whom you are up against, competitor analysis is a must. This important exercise classifies areas of opportunity and key differences in locating your business efficiently.

 Target Audience: The better you comprehend and analyze your clients, the more you can tailor their involvement in your brand name and advertising. We sketch your overall target audience demographic, their lifestyle, values, motivations, pain points, etc. This helps to target exact people that you want to speak to.

 Brand Messaging: Your business needs compact and effective brand informing that catches the essence of your brand, and the worth it gives to your customers. Your general story should catch eye and evoke an enthusiastic reaction on your consumers. We can make an extraordinary slogan or trademark, statement of purpose, and a general brand story you can use on your website page. All of these brand descriptions allow you to work from similar playbook when characterizing methodologies and strategies to develop your business.

 Brand Voice: Individuals look for valid brands with a reasonable story upheld by a proper voice and tone that addresses them. Each brand has an exceptional correspondence style that ought to be reliably polished after some time. We help characterize a brand voice for you—a style, perspective, and character. Likewise, we give you how your image’s tone can change contingent upon the kind of message and the crowd being focused on.

All of the above branding services are important while developing a lasting brand.

Davzon's Branding Strategy

DAZON is the leading and best-in-class service when it comes to branding and strategy. We serve services that are essentials for branding and making strategy that is Brand Discovery, Competitor Analysis, Target Audience, Brand Messaging, Brand Voice these services well helps in lead generation of your business.

  • FAQs - Branding Strategy

A brand is essentially the personality and identity of your business. It is what forms the first impression of your business for potential customers and encompasses how it looks and sounds. It is how the market identifies your business compared to your competitors and will hopefully make you stand out. Components of a brand can include:
  • Name
  • Logo
  • Tagline
  • Tone of voice
  • Fonts & typography
  • Symbols
  • Features
  • Colours
  • Graphical element
  • Niche
  • Experience
  • Graphical element
  • Niche
  • Or anything that identifies individual businesses’ product or service as unique or distinct

Branding is the process of creating a brand. It is important as it involves clearly positioning your company or product in the market, devising a brand strategy, possibly creating your name, defining your company’s tone of voice and designing corporate and/or product identity.

Using water as an example, how do several companies around the world sell the same product and convince the market to purchase their water over their competitors? The simple answer: a great brand!

Think about this as an example, San Pellegrino has positioned itself as a luxury brand and is usually what is served at a 5 star fine dining restaurant, where as Mount Franklin in comparison, has branded itself as accessible and affordable and is found in so many outlets. Still keeping on the water examples, some brands market their features to encourage people to buy them – you might buy a bottle of Pump for sport as their bottles features a pop top for ease or you might buy a bottle of Antipodes or VOSS for their trendy glass bottles. All of these brands have a purpose and takes into consideration their niche and/or target markets, this is what makes a good brand!

A successful brand pays attention to their market, will come up with new ways to keep the interest of their target market and are not afraid to innovate.

We need to get one thing straight, a brand is much more than a logo! Whilst we understand cost can be a determining factor and we certainly appreciate the desire to get a visual representation for your business quickly, we just don’t believe logos alone tell enough of a story about your business. A poorly designed logo can end up targeting the wrong market altogether.